Helping Sunly scale in the Baltics with 17 hires in 2023
Finding talent who truly reflect Sunly’s mission and values
Candidates hired (in 2023)
17
Hired in
1 year
Project overview
Finding a long-term recruitment partner that understands the company’s needs and culture was essential. This included hiring multiple “Head of” talents across the Baltics and keeping up with rapid growth after raising a funding round. At times, Sunly had more than 10 open roles available.
In 2022, following a successful €200M funding round, Sunly entered a rapid growth phase, focused on expanding its renewable energy portfolio across the Baltics and Poland.
According to Sunly’s recruiter, Triin, this meant that the internal team needed additional support to keep up with the recruitment demands, especially for Estonian-based roles, but also to expand to other Baltic regions.
For Sunly, it was important to find a long-term hiring partner that would understand their company needs and culture.
What led Sunly to eventually partner with TalentHub was the recruitment agency’s extensive experience in start-up hiring, including greentech.
The partnership kicked off in early 2023 and continued through 2023.
"What I’ve loved about the partnership with TalentHub is how engaged their recruiters are. While many recruitment agencies exist just to fill in roles, they go the extra mile to understand the company needs and think along."
Triin L.
Recruiter at Sunly
The Solution:
Among Sunly’s main priorities have been finding the right talent with matching values, even if that translates to a longer hiring process.
Here’s how Sunly’s recruiter Triin describes the company’s culture:
"Sunly’s culture is built on three core values: Synergy, Curiosity, and Courage. These values form the foundation of how we operate. We seek individuals who are independent, proactive, and unafraid to explore new solutions. TalentHub has consistently delivered talent that reflects these qualities."
TalentHub’s co-founder Reet says that the team’s recruiters matched with Sunly’s values, which made the collaboration much easier.
To gain a deeper understanding of Sunly’s office environment and work culture, TalentHub recruiters made several visits to Sunly’s headquarters in Tallinn, Estonia.
Since the recruitment process was guided by Sunly’s core values, TalentHub’s recruiters identified and excluded candidates whose previous employers did not align with Sunly’s vision.
"What impressed me about TalentHub is the amount of extra steps they took to understand our organization and needs. Eventually, it felt like they were a part of our team, not an external service provider."
To enhance Sunly’s visibility, TalentHub also designed and launched recruitment landing pages for each role, which supported the headhunting process and helped TalentHub’s recruiters share additional information to candidates about working at Sunly.
The Results:
The partnership has resulted in 17 hires across a six-month span, with the last hire made in less than a year as well. Below are the list of hires who were hired in 2023:
Sales Engineer (2x)
Recruiter
Communication Lead
SCADA Engineer
Office Manager
Content Creator
IT Specialist
Head of Marketing and Communications
Legal Counsel
Project Manager (Wind)
IT Lead
Internal Communications Lead
Head of Retail (Sunly City)
Learning and Development Specialist
Events Lead
Environmental Expert
Hiring an IT lead to build a new function
Triin emphasizes the value that TalentHub’s hires have brought to Sunly, stating several key hires have helped build completely new functions and teams at Sunly.
"TalentHub helped us successfully hire an IT Lead to establish and build the IT function at Sunly from the ground up."
"Although we had some internal IT capabilities, we needed a leader who could fully develop and manage the function. With TalentHub's support, we brought in someone who built a completely new hybrid IT function at Sunly. This new function strengthened our IT capabilities and positioned us to effectively scale and innovate our technology in line with the company’s growth."
"I would like to give special recognition and thanks to Reet and Triin, who went above and beyond their job descriptions to provide invaluable guidance and support (day and night). If you're looking for a recruitment agency that brings real value, cares about your experience, and goes the extra mile, I highly recommend TalentHub."
