Scaling sales teams across Europe: Sera’s success with TalentHub

The challenge

Sera had reached a pivotal growth stage and was planning to expand after proving product-market fit.

The goal was to scale the sales team across new European markets, starting with the first hires outside of Estonia. These roles were especially important, as they would be responsible for building the markets in Poland and Latvia from the ground up.

The challenge was to find Sales Executives who combined strong sales skills with a “10x” mindset and readiness for cold calling.

At the same time, these candidates needed to demonstrate a high level of independence and the ability to work fully remotely within an early-stage startup environment.

The solution

TalentHub acted as an embedded recruitment partner, taking full ownership of the hiring process while working closely with Sera’s team.

1. Strong understanding of the role

TalentHub understood the role requirements very well, including the nuances of cultural fit, resulting in highly relevant candidates.

2. High-quality candidate filtering

Only strong candidates were introduced, ensuring that every interview added value and no time was wasted.

3. Acting as an in-house partner

TalentHub worked as an extension of the internal team, proactively managing the recruitment process end-to-end.

4. Adaptive hiring process

The process was flexible and adapted to candidate needs, rather than strictly following a predefined structure.

5. Strong communication and alignment

Clear communication, fast feedback, and regular weekly calls ensured full alignment throughout the process.

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The results

1. Successful international hires

TalentHub helped Sera hire 3 Sales Executives across Finland, Latvia, and Poland, enabling their expansion into new markets.

2. High-quality candidate pipeline

All candidates who reached the interview stage were relevant and strong, resulting in no wasted time.

3. Fast hiring timeline

All roles were successfully filled within the target timeline, with offers accepted in 51 days.

4. Strong partnership and trust

Sera trusted TalentHub to fully manage the recruitment process end-to-end.

5. Better outcomes than alternative approaches

Working with TalentHub proved more effective than relying solely on in-house recruitment.